Video provides a new and fresh way for people to gather information and connect with possible prospects. The power of videos lies in their ability to captivate the viewer and give them an experience that would not occur with reading copy. A visual depiction carries much more authenticity and realism which helps to eliminate skepticism concerning your company and your services.
Anyone can write content and say whatever they please, but when you show your face and your voice, it…. immediately cancels the reservations in the viewer’s minds and brings them one step closer to buying what you offer. The first thing to remember when creating videos, especially if you are marketing and branding yourself, is to display your honesty. The video does not need highly professional, state of the art graphics to grab the viewer’s attention. Shoot the video in your home office with a good camera and act natural like you were talking to a friend. Let them know you are interested in helping them achieve their goals first before you give them information. Open with a short introduction, tell them your name, who you are and a little about why you are creating the video.
Watch out for “run on” communication. Excessive words can make the video boring. Get straight to the point after you establish who you are and never continue in a thought if it was already stated. Long videos bore viewers and as a result they will not continue to find out more about your business.
Your video should compel people to desire more information about your services. It should not threaten them or make them feel like they are being sold to. At the end, include a call to action and be specific about what you want them to do. Even if it sounds elementary, people like detailed instructions; they don’t want to search for the answer or be bothered. Make it easy for them to visit your website or contact page. Include a link in your description or an opt-in form below the video if you are hosting it on your personal landing page.
For SEO purposes, add your keywords to the title, in the description and as tags. You can distribute your video to the directories manually or use a free service such as tubemogul.com which will do it automatically for you.
The key thing to remember about creating videos is to be you! Don’t try to act like you think people will want you to act. They can smell a lack of authenticity a mile away. You are your greatest asset. Let that shine through the camera and watch the traffic pour in.
Tags: adwords, blog ranking, keywords, SEO, tubemogul.com, video
