At least 80% of businesses never make a substantial profit online. The remaining 20% are taking all of the income and unfortunately most of the latter are simply not aware of the simple methods needed to ramp up their marketing efforts. They spend thousands of dollars creating prettier websites, adding more professional graphics to their videos and redesigning logos, but they never realize the secrets to gaining more traffic and leads.
You can run the best looking website and the greatest business in the world, but if you are not targeting the right… people with your services, your company will not go anywhere. You must research your target audience and know what makes them tick. Who are they? What are their burning questions? What are their problems? The answers to these questions are like gold to your campaign because they will give you a direction and an audience to sell your services.
I wish I could tell you there are super secret ways to determine who you are targeting, but it really comes down to brain power. If you are selling pink shoes, what is the first thing that comes to mind? Maybe young girls or teenagers or a specific age range? A professional, fun woman or maybe a mother of girls? You can also type in your main keyword in Google and look at your competitors. Research their website and enter their URL into a demographic tool such as quantcast.com. This will give you a better idea as to who they are targeting and give you a more detailed look at your demographic. Don’t get stuck in competitor data, though. Think outside of the box and see if you can target others who would be interested in your business.
Once you determine who your prospects are, you must put yourself in their minds. Think about what qualities they would look for in services. As you are going through this process, visit your website and other web real estate and imagine you were them. Does your offering solve their problems? Is your website and content offer answers to their questions?
The more you can solve the problems of your target audience, the greater chance you will gain customers for life. The same old website design just will not do. There are too many copycats on the web and people are looking for authenticity and a real answer to their issues. Focus more of your time on this effort and you will see a great increase in your business over time.
